Archive for February 2008

XXXII

Sections: Personal Feb 22nd, 2008 7 Comments

“Age is an issue of mind over matter. If you don’t mind, it doesn’t matter.”

Mark Twain

Could the Horsepower Wars be Ending?

Sections: Auto Feb 20th, 2008 No Comments

I love all things cars but part of me wishes that the madness would stop. It now looks like that may be about to happen:

All this power on U.S. roads has translated into higher insurance losses,” the Insurance Institute for Highway Safety says in its latest “Status Report, a regular newsletter that highlights issues of concern to the insurance institute research arm. The IIHS is perhaps best known to consumers as the sponsors of the crash tests that are staples of television news magazines. Over the years, the IIHS has helped push auto makers to develop and make available a number of important safety technologies such as side-curtain airbags.

Are Auto Insurers Readying For a War on Horsepower? / WSJ

My Latest Project Just Launched

Sections: Design, Personal Feb 19th, 2008 4 Comments

I know that the SVC doesn’t quite match the normal reader of this site, but here it is… Upumpitup.com. It’s not the most profound name, but I think women will like it quite a bit. I was the senior Art Director on the project and created the overall look at feel of the site from concept through execution. For me this project was especially fun in that it combined two things that I hadn’t had the opportunity to work with before, celebrities and video integration. But enough talk… I’ll let Mandy explain it:

And yes, this is like my fourth women focused site in the past year. It may not be quite as… uh… interesting as Ambrielle but a lot more time and effort went into it.

Here’s some other press:

Mandy Moore aims to inspire life balance online / Yahoo

uPumpItUp.com Launches / Glam

Mandy Moore Launches uPumpitup / People

Mandy Moore talks about her new women’s website / kiiitv