Mark Aug 16th, 2006 Link
So what does this say about us MINI owners? ;)
Crazy but true. Here’s an excerpt from a Slate.com article on the campaign:
…the spot reinforces the central, classic stereotype about Hummer drivers: They buy big cars because they have small … egos.
It’s stunning how enthusiastically the ad embraces this idea. The entire plot is based on it: A guy feels wimpy because another guy saw him buying tofu, so he dashes out and buys a Hummer to feel better about himself.
[ SUVs for Hippies? ] Slate.com
So what does this say about us MINI owners? ;)
This is friggin HI-larious.